Growing Your Business
You need customers to stay in business. Customers need guides. Very often they will learn of Maine Professional Guides Association first, and will then look for services from our members. Being listed with a highly respected association like MPGA gives you an advantage when it comes to connecting with customers.
Promoting your Services by Website - Being listed on the association's website directory can be beneficial in more ways than one. Not only does it promote your services to fellow members within the association; it is visited regularly by many potential customers looking for guide services. Your listing will include a link to your own website, and this makes it easier for interested customers to learn of your services as well as providing you a link that will guarantee inclusion by all the major search engines.
Free Publicity - Publicity can be very powerful in attracting customers and employers alike. It's publicity that you are trying to achieve by displaying your business name on your vehicle, boats and equipment. This tactic is great for getting your name out there. The only problem is that most of the people seeing your name are not always the ones you need to see it paying customers looking for guide services. Being a member of a large association helps get your name recognized.
- Credentials & Credibility - Customers look at your activities and interests to see if you are a skilled and professional guide. It is about creating credibility. Customers gain the confidence to hire you when they see that you stand for the level of professionalism which MPGA promotes. They will also see that you invest in protecting their own recreational activities.